Social media advertising is one of the fastest ways to reach new customers—but choosing the right platform is crucial. For most small- and mid-sized businesses, the choice comes down to two dominant players: Facebook Ads and Instagram Ads. Both offer powerful tools and massive audiences. However, they serve different purposes and perform differently depending on […]

Why 2025 Is a Pivotal Year for Google Ads Google Ads has always been a dynamic advertising platform, but 2025 is shaping up to be one of its most transformative years yet. Between advances in AI, new audience targeting capabilities, privacy-driven changes, and emerging ad formats, small businesses will need to adapt their pay-per-click (PPC) […]

WHAT IS GEO-TARGETING?
You may have heard about geo-targeting, geo-fencing or geo-tracking as an aspect of targeted advertising. For the purposes of this blog post, will just refer to it as “geo-targeting.”

While there are many ways to advertise online we’re going to focus on the Big Two and the differences and similarities between them.  And when we talk about the Big Two, we’re talking about Facebook and Google Adwords. Facebook and Google both offer Pay Per Click models, which means you are charged only when someone […]

As if SEO wasn’t challenging enough already, as of August 2016, Google has opted to restrict search volume data in their Keyword Planner after making this announcement: Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, […]